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News & Press: News

Cutting Through the Digital Noise

Thursday, September 12, 2019   (0 Comments)
Posted by: Brian Schulte
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On popular social media platforms, where nonprofits compete for attention with baby photos, cat videos, and political campaigns, what does it really take to create content that stands out amid life in the digital noise?

This four-part series is designed to help nonprofits improve their online efforts in a step-by-step format with each workshop building on the skills learned in previous workshops. They can be taken separately but it is encouraged to attend the entire series for the biggest benefit.

Cutting Through the Digital Noise series will help you:

  1. Improve your daily online efforts with more engaging posts that "stand out" on digital media
  2.   Create a strategy behind your online marketing and align it with the goals of your organization
  3.  Further improve your online presence with targeted and strategic advertising
  4. Analyze your efforts to see what is working and what you can improve

Part 1: Attention-Grabbing Content Tactics
Wednesday, September 25, 2019
9:15 a.m. - 12:15 p.m.
$80 members, $160 non-members
Learn More and Register

Part 2: Crafting a Strategy & Implementation Plan
Wednesday, October 30, 2019
9:15 a.m. - 4:15 p.m.
$160 members, $320 non-members
Learn More and Register

Part 3: Building a Strategic Advertising Plan
Wednesday, October 30, 2019
9:15 a.m. - 4:15 p.m.
$160 members, $320 non-members
Learn More and Register

Part 4: Understanding Analytics
Online/On-Demand December 2 through 9, includes personal follow-up with instructors after completion
$80 members, $160 non-members
Learn More and Register

Register for each workshop individually on its corresponding web page listed above. Scholarships may be available for member organizations of the Edyth Bush Institute.

Instructors: Greg Trujillo and Carolyn Capern


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