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Mastering the Ask: Practicing the Art and Science of Successful Major Gift Solicitations
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When: Thursday, September 24, 2020
9:15 a.m. - 12:15 p.m.
Where: Virtual Synchronous Learning Environment

Online registration is closed.
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We all know that fundraising is both an art and a science. This is especially true in major gift fundraising where just one successful solicitation can have a substantial impact on your mission. With so much riding on each ask, it is critical that you master all aspects of the solicitation meeting. This experiential workshop will provide seasoned fundraisers with hands-on training exclusively focused on how to make the major gift ask and how to prepare for and respond to objections during the ask meeting. Participants will critique their peers during mock major gift asks and work in breakout groups to manage and overcome objections.


This workshop is intended for fundraising professionals with at least 2 years of experience.


Learning Objectives:

  • Dissect each aspect of the major gift ask, applying art to the science of fundraising
  • Practice making the major gift ask and receive feedback from workshop leaders and peers
  • Become comfortable with managing objections and working with your prospect after the ask to secure the major gift.

Tuition: $80 members, $160 non-members

Instructor: Jim Bush, President and Principal, Winkler Group

Jim Bush has been a development professional and fundraising consultant for more than 28 years. Recognized as an expert in his field, he's helped small and large nonprofits alike raise more than $300 million through major and capital campaigns, annual fund programs, and planned giving campaigns. 

Prior to joining the Winkler Group, Jim held senior-level fundraising positions with Elon University, the YMCA, and the SPCA. He also served as a fundraising consultant at Blackbaud, the world's largest fundraising software provider. Here, Jim developed comprehensive fundraising programs for nationally known organizations including World Vision, Jazz at Lincoln Center, the American Red Cross, and the YMCA.

Jim is a noted lecturer, trainer, and teacher. He has presented at more than fifty national and international fundraising conferences; he has been named the top speaker at six national and international conferences. His articles on fundraising have been published in leading nonprofit journals. He has served on the national fundraising faculty for the YMCA and currently serves on the faculty of the Nonprofit Leadership Institute. 

Mr. Bush hold a bachelor's degree in political science and public administration from Elon University.


Note: This event will be a virtual synchronous learning environment. After registering, virtual participation instructions will be sent to you.

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