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Crafting your Fundraising Acknowledgement Letter
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Crafting your Fundraising Acknowledgement Letter

When: Friday, January 24, 2020
9:15 a.m. - 12:15 p.m.
Where: Rollins College, Bush Executive Center
Suntrust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States

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A large part of stewardship in fundraising is the follow up to the gift.  What does your donor acknowledgement letter look like now and for gifts in the future?   Your letter is the key to continuing your relationship with the donor after the first gift is made. It is the bridge to your next gift.  Are you making it donor-centric?  What stories are you using to make it personal and to show the donor’s impact on the organization?  The end goal is more than a tax receipt; it is to invite future donor engagement in your mission. 

This will be a hands-on opportunity for you to redesign your letters. Please be sure to bring a copy of what you currently send to donors after their financial gift is made.  

Learning objectives:

  • Learn new strategies for writing personalized, donor-centered acknowledgement letters
  • Understand importance of stewardship in building donor loyalty, the holy grail of fundraising

Cost: $80 members, $160 non-members

Instructor:  Terri Chastain, CFRE

Terri Chastain, CFRE, is a fundraising and training consultant for the Edyth Bush Institute for Philanthropy & Nonprofit Leadership at Rollins College, providing workshop instruction, curriculum development, and other consulting services. 

 She has over 25 years of experience working for nonprofit organizations, including serving as Senior Campaign Director for Harbor House of Central Florida’s $7.4 million capital campaign and Development Director for the Adult Literacy League and UCP of Central Florida, where she was part of a capital campaign committee team that raised $6 million.  Her experience includes proposal writing; special events; major gifts; training & management of staff, board, and volunteers; corporate support; annual fund; and in-kind support, as well as direct program service in the fields of children’s, family, and disability/special needs services.  

Ms. Chastain has worked in the nonprofit and government sectors since completing her Bachelor’s degree at Berry College in Rome, Georgia. She is a member, and a former board member, of the Association for Fundraising Professionals and a Certified Fund Raising Executive, CFRE.

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