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Cutting Through the Digital Noise, Pt. 4: Understanding Analytics
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This is part of a four-part series, Cutting Through the Digital Noise.

 Export to Your Calendar 12/2/2019 to 12/6/2019
When: Cohort begins virtually on 12/2/2019
Virtual
Where: Virtual
Florida 32789
United States


Online registration is available until: 11/25/2019
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Nonprofits who invest in their marketing expect to see results. But how can those results be measured? How can you use marketing data to show progress toward important milestones?

 

That's where your analytics come in. Using a variety of online tools, you can establish metrics for your success at the beginning of a campaign and measure its progress along the way. Analytics is more than just jargon; it represents real action opportunities.

 

In this online workshop, participants will learn how to use marketing analytics reporting to measure the success of their initiatives and gain valuable insights about their audience. You'll immerse yourself in your organization's marketing data -- and, most importantly, you'll learn how to put that data to work and keep it relevant for your cause.

Recommended Prerequisites:

LEARNING OBJECTIVES

Class attendees will learn:

 

1.       How to read your marketing analytics and find insights to answer marketing questions

2.       How to interpret your results to ensure future success

3.       Which marketing analytics tools (free or paid) can help your organization measure its results

 

ATTENDEES WILL NEED:

  • Access to their organization's Google Analytics and Facebook Page (Facebook Business account recommended)
  • Administrative access to their organization's website, or know who to contact for administrative access (for pixel installation)

WORKSHOP FORMAT:

Workshop access will be available virtually on December 2, 2019. Participants will have one week to complete the workshop. Office hours will be available with the instructors on December 13, 2019 as a follow-up to the workshop.

Cost: $80 members, $160 non-members

Instructors: Greg Trujillo and Carolyn Capern

Greg Trujillo:

In his role as founder and Chief Marketing Technologist at CTS Agency, Greg works on projects related to strategy and analytics, and has developed responsive interactive websites and applications for many different clients in Central Florida and across the US.

Greg has created and implemented digital and traditional marketing strategies for multiple Central Florida nonprofit marketing initiatives, including the Rethink Homelessness campaign for the Central Florida Commission on Homelessness; the Harbor House of Central Florida Purple Purse campaign; the Step Up Against Poverty campaign for United Against Poverty; the “Our Children, Our Choice” campaign for the Children’s Trust of Central Florida; and the “Together” campaign for Orlando United Assistance Center.

In past roles, Greg has also served as the Vice President of Cardinal Marketing, a firm attached to a general contractor, where he developed and oversaw a small team that implemented text message, billboard, and print marketing projects. In 2012, Greg worked as the interim Interactive Project Manager at GoConvergence Digital where he oversaw projects for clients like BJC Hospitals, Cirrus Aircraft, and the USS Intrepid museum in New York City.

Greg currently teaches marketing courses at the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College. He is an active community leader and graduate of the Mayor’s City Academy and Leadership Orlando. Greg currently serves on the board of directors for The Collective and Hero Spark, and is a member of the IDignity Communications Committee.

Carolyn Capern: 

 In her role as co-founder and Digital Storyteller at CTS Agency, Carolyn Capern wears many hats (most often a fedora). She leads the content team and manages projects on a day to day basis with her unique passion for great storytelling and effective, concise messaging.

Carolyn has created and implemented digital and traditional marketing strategies for multiple Central Florida nonprofit marketing initiatives, including the Rethink Homelessness campaign for the Central Florida Commission on Homelessness; the Harbor House of Central Florida Purple Purse campaign; the Step Up Against Poverty campaign for United Against Poverty; the “Our Children, Our Choice” campaign for the Children’s Trust of Central Florida; and the “Together” campaign for Orlando United Assistance Center.

Carolyn has authored reports and studies for clients such as the Central Florida Commission on Homelessness and the Ninth Judicial Circuit Court of Florida. She has written articles, editorials, and interviews for publications including: Orlando Business Journal, International Association of Business Communicators, HostDime, Central Florida Top 5, Google Plus Daily, CitySurfing Orlando, and more

Carolyn currently teaches marketing courses at the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College. She is an active community leader and graduate of the Mayor’s City Academy and Leadership Orlando. Carolyn currently serves on the board of directors for The Collective and Central Care Mission, and is a member of the IDignity Communications Committee.

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