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Crafting a Strategy & Implementation Plan; Cutting Through the Digital Noise, Pt. 2
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This is part of a four-part series, Cutting Through the Digital Noise.

 Export to Your Calendar 10/30/2019
When: Wednesday, October 30, 2019
9:15 a.m. - 4:15 p.m.
Where: Map this event »
Rollins College, Bush Executive Center
SunTrust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States


Online registration is available until: 10/29/2019
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You wouldn’t start a three-week trip to Australia by going down to the airport with no tickets, no passport, and no place to stay when you land. Likewise, you can’t achieve big goals like increasing your online donations without a strategy. A realistic plan ensures that your digital marketing efforts have a clear purpose that aligns with your nonprofit's mission and fundraising priorities.

In this workshop, you'll identify your goals and success metrics designed to measure your progress toward them. You'll research your audience and brainstorm ways to reach them. You’ll identify the assets that will help you achieve your goals, and which new materials you need to develop to assist you. And you'll work collaboratively with other nonprofit professionals to identify a clear strategy and practical implementation plan designed to help you achieve your goals. By the end of the class, you'll walk out with a detailed action plan that helps you pursue your goals with confidence.

 

LEARNING OBJECTIVES

Class attendees will learn:

 

1.       How to translate a nonprofit's business objectives into tangible marketing goals

2.       How to create strategies from an audience-first perspective

3.       What marketing assets can help you achieve your organization's goals

Cost: $160 members, $320 non-members

Instructors: Greg Trujillo and Carolyn Capern

Recommended Prerequisite: Attention-Grabbing Content Tactics. This class is a recommended prerequisite for the Cutting Through the Digital Noise series, including the upcoming classes on Digital Advertising and Understanding Analytics.

Greg Trujillo:

In his role as founder and Chief Marketing Technologist at CTS Agency, Greg works on projects related to strategy and analytics, and has developed responsive interactive websites and applications for many different clients in Central Florida and across the US.

Greg has created and implemented digital and traditional marketing strategies for multiple Central Florida nonprofit marketing initiatives, including the Rethink Homelessness campaign for the Central Florida Commission on Homelessness; the Harbor House of Central Florida Purple Purse campaign; the Step Up Against Poverty campaign for United Against Poverty; the “Our Children, Our Choice” campaign for the Children’s Trust of Central Florida; and the “Together” campaign for Orlando United Assistance Center.

In past roles, Greg has also served as the Vice President of Cardinal Marketing, a firm attached to a general contractor, where he developed and oversaw a small team that implemented text message, billboard, and print marketing projects. In 2012, Greg worked as the interim Interactive Project Manager at GoConvergence Digital where he oversaw projects for clients like BJC Hospitals, Cirrus Aircraft, and the USS Intrepid museum in New York City.

Greg currently teaches marketing courses at the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College. He is an active community leader and graduate of the Mayor’s City Academy and Leadership Orlando. Greg currently serves on the board of directors for The Collective and Hero Spark, and is a member of the IDignity Communications Committee.

Carolyn Capern: 

 In her role as co-founder and Digital Storyteller at CTS Agency, Carolyn Capern wears many hats (most often a fedora). She leads the content team and manages projects on a day to day basis with her unique passion for great storytelling and effective, concise messaging.

Carolyn has created and implemented digital and traditional marketing strategies for multiple Central Florida nonprofit marketing initiatives, including the Rethink Homelessness campaign for the Central Florida Commission on Homelessness; the Harbor House of Central Florida Purple Purse campaign; the Step Up Against Poverty campaign for United Against Poverty; the “Our Children, Our Choice” campaign for the Children’s Trust of Central Florida; and the “Together” campaign for Orlando United Assistance Center.

Carolyn has authored reports and studies for clients such as the Central Florida Commission on Homelessness and the Ninth Judicial Circuit Court of Florida. She has written articles, editorials, and interviews for publications including: Orlando Business Journal, International Association of Business Communicators, HostDime, Central Florida Top 5, Google Plus Daily, CitySurfing Orlando, and more

Carolyn currently teaches marketing courses at the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College. She is an active community leader and graduate of the Mayor’s City Academy and Leadership Orlando. Carolyn currently serves on the board of directors for The Collective and Central Care Mission, and is a member of the IDignity Communications Committee.

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