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Cutting Through the Digital Noise, Pt. 1: Attention-Grabbing Content Tactics
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Cutting Through the Digital Noise, Pt. 1: Attention-Grabbing Content Tactics

This is part of a four-part series, Cutting Through the Digital Noise.

9/25/2019
When: Wednesday, September 25, 2019
9:15 a.m. - 12:15 p.m.
Where: Rollins College, Bush Executive Center
SunTrust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States


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On popular social media platforms, where nonprofits compete for attention with baby photos, cat videos, and political campaigns, what does it really take to create content that stands out amid life in the digital noise?

 

In this workshop, participants will spend a fast-paced three hours focused on practical and effective content creation tactics that help nonprofits attract larger online audiences. You'll evaluate the architecture of a meaningful message and identify attention-grabbing tactics that help you gain reach and engage your audience. You'll learn how to design your content -- whether video, website, print, social media, or email -- to be more effective for practical goals like volunteer recruitment and fundraising. You'll think critically about who influences your audience and why people support you and translate those insights into content designed to drive actions. By the end of the class, you'll be ready to take your nonprofit's content creation to the next level.

This class is a recommended prerequisite for the Cutting Through the Digital Noise series, including the upcoming classes on Strategy & Implementation, Advertising, and Analytics.

 

LEARNING OBJECTIVES

Class attendees will learn:

 

1.       What makes 'thumb-stopping content' stand out in digital media

2.       How great content can increase practical conversions like volunteer signups and donations

3.       Which tools and tactics can help you produce stronger and more effective content

Cost: $80 members, $160 non-members

Instructors: Greg Trujillo and Carolyn Capern

Greg Trujillo:

In his role as founder and Chief Marketing Technologist at CTS Agency, Greg works on projects related to strategy and analytics, and has developed responsive interactive websites and applications for many different clients in Central Florida and across the US.

Greg has created and implemented digital and traditional marketing strategies for multiple Central Florida nonprofit marketing initiatives, including the Rethink Homelessness campaign for the Central Florida Commission on Homelessness; the Harbor House of Central Florida Purple Purse campaign; the Step Up Against Poverty campaign for United Against Poverty; the “Our Children, Our Choice” campaign for the Children’s Trust of Central Florida; and the “Together” campaign for Orlando United Assistance Center.

In past roles, Greg has also served as the Vice President of Cardinal Marketing, a firm attached to a general contractor, where he developed and oversaw a small team that implemented text message, billboard, and print marketing projects. In 2012, Greg worked as the interim Interactive Project Manager at GoConvergence Digital where he oversaw projects for clients like BJC Hospitals, Cirrus Aircraft, and the USS Intrepid museum in New York City.

Greg currently teaches marketing courses at the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College. He is an active community leader and graduate of the Mayor’s City Academy and Leadership Orlando. Greg currently serves on the board of directors for The Collective and Hero Spark, and is a member of the IDignity Communications Committee.

Carolyn Capern: 

In her role as co-founder and Digital Storyteller at CTS Agency, Carolyn Capern wears many hats (most often a fedora). She leads the content team and manages projects on a day to day basis with her unique passion for great storytelling and effective, concise messaging.

Carolyn has created and implemented digital and traditional marketing strategies for multiple Central Florida nonprofit marketing initiatives, including the Rethink Homelessness campaign for the Central Florida Commission on Homelessness; the Harbor House of Central Florida Purple Purse campaign; the Step Up Against Poverty campaign for United Against Poverty; the “Our Children, Our Choice” campaign for the Children’s Trust of Central Florida; and the “Together” campaign for Orlando United Assistance Center.

Carolyn has authored reports and studies for clients such as the Central Florida Commission on Homelessness and the Ninth Judicial Circuit Court of Florida. She has written articles, editorials, and interviews for publications including: Orlando Business Journal, International Association of Business Communicators, HostDime, Central Florida Top 5, Google Plus Daily, CitySurfing Orlando, and more

Carolyn currently teaches marketing courses at the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College. She is an active community leader and graduate of the Mayor’s City Academy and Leadership Orlando. Carolyn currently serves on the board of directors for The Collective and Central Care Mission, and is a member of the IDignity Communications Committee.

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