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Fundamentals of Successful Fundraising - Session IV of IV
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Fundamentals of Successful Fundraising - Session IV of IV

This is a required series for the Certificate in Fundraising & Development. Please note, this is four days of back-to-back training.

When: Fridays, September 13th, 20th, 27th, and October 4th
9:15 a.m. - 4:45 p.m.
Where: Rollins College, Bush Executive Center
SunTrust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States

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Prepare your organization for long-term fundraising success. This workshop provides a comprehensive overview of the fundraising process using ethical, reliable methods that will give your organization the resilience to weather economic ups and downs. While designed for those at beginner or intermediate levels of fundraising experience, it is also required for those working to earn their Certificate in  Fundraising and Development.

Participants will learn the basic questions and answers of fundraising:

Q: When are you ready to fundraise? 
A: Institutional readiness, planning, & the case for support

Q: What do you raise money for? 
A: Operations, endowment, special projects, & capital

Q: From whom do you raise money? 
A: Individuals, foundations, corporations, & other organizations 

Q: How do you fundraise? 
A: Overview of the various strategies and methods used: from annual giving & e-philanthropy to major gifts & comprehensive campaigns

Q: What helps you fundraise? 
A: Infrastructure: staffing, technology, research, & stewardship 

Q: Who does the fundraising? 
A: Managing staff & volunteers 

As a result of this course, you will:

  • Understand the components of an ethical, comprehensive, and productive development program.
  • Emerge with a comprehensive understanding of the various vehicles and methods of fundraising.
  • Recognize and organize a layered approach to fundraising, which provides for multiple needs and markets.
  • Know better how to work with volunteers, Boards, and other colleagues.
  • Become a more effective representative of the development perspective within his/her workplace.

Cost: $690 members, $1370 non-members
(Scholarships available for organizational members, click here to apply.)

2019 Fundamentals of Successful Fundraising Dates:
Friday, September 6th, 13th, 20th and 27th; 9:15 a.m. – 4:45 p.m.
(Day 3 will include a working lunch – please bring a brown bag lunch.)

Instructors: Karen Revels, Executive Director, CannonBall Kids' Cancer Foundation

Karen Revels is the Executive Director at the CannonBall Kids' Cancer Foundation. Previously, she served as the Senior Manager of Philanthropy at the Edyth Bush Institute overseeing the Annual Philanthropy Conference, symposiums, research projects, and The Donors Forum of Central Florida.  Karen played a key role in managing the Leadership Certificate, executive transition and advanced fundraising programs and still serves as an instructor at the Institute.   

Karen has more than 16 years of nonprofit management and fundraising experience in roles as Executive Director with The American Cancer Society and the International Fibrodisplaysia Ossificans Progressiva Association; and as Development Director with The Jewish Community Center and the Institute of Internal Auditors.  In addition, she founded the Howard Middle School Foundation, most recently serving as President; served as a foster parent; and regularly volunteers with Lake Eola Charter School, Trinity Lutheran School, and First Presbyterian Orlando.

She was awarded the Women of Distinction Award from the Citrus Council of Girl Scouts, is a graduate of Leadership Orlando Class 69 and Leadership Brevard Class 2005.  She received a B.S. in Public Administration from University of Central Florida and completed her Professional Masters of Science in Management from the University of Central Florida in July 2015.



Rollins College is located in Winter Park, just outside of Orlando, Florida. 

Coming from out of town? Hotel discounts are available for two hotels near the Rollins College campus:

The Alfond Inn
Located two blocks from campus.

Call 407-988-8090 for reservations. Ask for the Rollins discount.

Visit website

Comfort Suites
Located two miles from campus near I-4. Includes complimentary breakfast.

Call 407-228-4007 for reservations.

Visit website


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