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Special Event Success: Session I of II
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Special Event Success: Session I of II

This is an approved elective for the Certificate in Fundraising & Development. Please note that you must attend both days to receive credit for this workshop series.

8/14/2019 to 8/15/2019
When: Wednesday & Thursday, August 14 & 15, 2019
9:15 a.m. - 4:15 p.m.
Where: Rollins College, Bush Executive Center
SunTrust Parking Garage
East Lyman Avenue
Winter Park, Florida  32789
United States

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Special events . . . Are they right for your organization? Special events typically raise a relatively small amount of net proceeds compared to the huge amount of time and energy you dedicate to plan and execute them. Yet, events do have value for nonprofit organizations. 


Events offer an opportunity to: 1) Increase visibility, 2) Engage volunteers, 3) Develop leadership, 4) Open doors for new donors and “friends,” 5) Improve donor relations, and 6) Raise unrestricted operating support. With the amount of time and resources that special events require, you cannot afford for them to fail. Prepare yourself to establish clear goals for the event, implement proven strategies, and evaluate the event’s success.

Planning a special event takes time and skill—ensure you are reaching your full potential with clear timelines, budgets, committee descriptions, revenue enhancers, and more!  Use the tried-and-true tips presented in this 2-day workshop to reach success.

You will learn how to:

  • Assess if a special event is the best method to reach your goals (e.g., fundraising, volunteerism, and marketing)
  • Recognize the major tasks required to implement a special event
  • Execute the event logistics efficiently
  • Decrease costs and maximize revenue
  • Evaluate third party requests to host a special event
  • Evaluate the special event’s success

This is an approved elective for the Certificate in Fundraising & Development. Please note that you must attend both days to receive credit for this workshop series.

Cost: $320 members, $640 non-members

Instructors: Karen Revels, Executive Director, Cannonball Kids' cancer

Karen Revels is the Executive Director at the CannonBall Kids' cancer Foundation. Previously, she served as the Senior Manager of Philanthropy at the Edyth Bush Institute overseeing the Annual Philanthropy Conference, symposiums, research projects, and The Donors Forum of Central Florida.  Karen played a key role in managing the Leadership Certificate, executive transition and advanced fundraising programs and still serves as an instructor at the Institute.   

Karen has more than 16 years of nonprofit management and fundraising experience in roles as Executive Director with The American Cancer Society and the International Fibrodisplaysia Ossificans Progressiva Association; and as Development Director with The Jewish Community Center and the Institute of Internal Auditors.  In addition, she founded the Howard Middle School Foundation, most recently serving as President; served as a foster parent; and regularly volunteers with Lake Eola Charter School, Trinity Lutheran School, and First Presbyterian Orlando.

She was awarded the Women of Distinction Award from the Citrus Council of Girl Scouts, is a graduate of Leadership Orlando Class 69 and Leadership Brevard Class 2005.  She received a B.S. in Public Administration from University of Central Florida and completed her Professional Masters of Science in Management from the University of Central Florida in July 2015. 

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