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How to Turn Event Attendees into Loyal Donors
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5/21/2019
When: Tuesday, May 21, 2019
9:15 a.m. - 12:15 p.m.
Where: Rollins College, Bush Executive Center Suntrust Parking Garage
150 East Lyman Ave
Winter Park, Florida  32789
United States


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As the spring event season is coming to an end and the fall season is just around the corner, this workshop focuses on turning guests from your event into loyal donors who are interested in supporting your organization in more transformative ways. Participants learn strategic steps to take before, during and after the event that evaluate donor interests and awareness levels while moving them toward increased involvement and investment in your mission.

This course is designed for all experience levels from those who are new to special events to seasoned professionals who want to expand or strengthen existing event strategies.

You will learn:

  1. How to turn your event into a key part of your strategy to cultivate potential new donors.
  2. How to use the cycle of involvement and why it’s critical to your success.
  3. The role relationships, donor analysis and prospect research play in event planning.
  4. Ways to strategically engage staff, board members and volunteers in cultivation and stewardship strategies.
  5. How to create metrics and measure outcomes resulting from strategic efforts beyond your event.

Cost: $80 members, $160 non-members (Scholarships available)

Instructor: Martha Mannarino, Owner of Bridge It

Martha Mannarino is the owner of Bridge It, a company dedicated to bridging the gaps that exist in non-profit organizations and is a trusted partner with special expertise in the areas of fundraising, special events, marketing and talent development.  She has more than 20 years of demonstrated success and has held senior management positions at Easter Seals Florida, UCP of Central Florida and Shepherd’s Hope where she was responsible for generating more than $10 million in revenue.  She has managed major special events including high-end galas, celebrity golf tournaments, fundraising breakfasts with demonstrated outcomes.  In addition, Martha offers a unique perspective as she has a proven track record in marketing and business development having spent half her career as the Marketing Director of shopping centers including Seminole Towne Center and The Florida Mall as well as Special Events and Director of Tourism at The Gardens Mall.  

In addition, she currently serves on the Board of Directors and as Program Chairperson for Women’s Executive Council and as a Committee Chairperson with AFP of Central Florida.  She received her B.A. in Communications from Florida Atlantic University.

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