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Increase Your Reach With Social Media
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3/28/2019
When: Thursday, March 28, 2019
9:15 a.m.- 12:15 p.m.
Where: Rollins College Bush Executive Center
Sun Trust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States


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46% of Americans say that they check their smartphones as soon as they wake up, even before they get out of bed. Email and social media are the first apps that are opened. (Source: ReportLinker)

The increasing dominance of social media channels means that your organization's online platforms are becoming more vital to your success. Your nonprofit should be working to increase not only the visibility but the effectiveness of your social media presence to connect with your program participants and clients, current supporters, and future donors.

In this session, you'll learn how to harness powerful social media tactics to reach more people in more places, using your message to empower your mission.

You will learn:

  • The expectations and demands of Facebook, Twitter, LinkedIn, Instagram, Snapchat, Reddit, and Pinterest
  • How to measure your social media impact
  • Tools and strategies to help you with social media management
  • Tips to develop and amplify powerful "thumb-stopping" content

Cost: $80 members, $160 non-members (Scholarships available)

Instructor:Carolyn Capern and Greg Trujillo, CTS Agency

GREG TRUJILLO

Partner | Marketing Technologist | Mind Sorcerer

In his role as founder and Chief Marketing Technologist at CTS Agency, Greg works on projects related to strategy and analytics, and has developed responsive interactive websites and applications for many different clients in Central Florida and across the US.

Greg has created and implemented digital and traditional marketing strategies for multiple Central Florida nonprofit marketing initiatives, including the Rethink Homelessness campaign for the Central Florida Commission on Homelessness; the Harbor House of Central Florida Purple Purse campaign; the Step Up Against Poverty campaign for United Against Poverty; the “Our Children, Our Choice” campaign for the Children’s Trust of Central Florida; and the “Together” campaign for Orlando United Assistance Center.

In past roles, Greg has also served as the Vice President of Cardinal Marketing, a firm attached to a general contractor, where he developed and oversaw a small team that implemented text message, billboard, and print marketing projects. In 2012, Greg worked as the interim Interactive Project Manager at GoConvergence Digital where he oversaw projects for clients like BJC Hospitals, Cirrus Aircraft, and the USS Intrepid museum in New York City.

Greg currently teaches marketing courses at the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College. He is an active community leader and graduate of the Mayor’s City Academy and Leadership Orlando. Greg currently serves on the board of directors for The Collective and Hero Spark, and is a member of the IDignity Communications Committee.

Greg and his partner Carolyn are regularly featured speakers about digital marketing, effective messaging, and cause-based advocacy for events and organizations including:

  • Social Fresh Conference
  • Florida BlogCon
  • Orlando Chamber of Commerce
  • United Way of Florida
  • The ABLE Trust
  • Community Foundation of South Lake County
  • T-Mobile, Zebra Coalition, Citrus Club, and more

Greg Trujillo grew up as the child of an Army NCO engineer, living in Germany and various bases across the United States, when he wasn’t at home with family in Colorado and New Mexico. Greg built his first computer at the early age of 10-years-old. He graduated from Boone High School in Orlando and then went on to study Computer Engineering at DeVry University, serving as a Teacher’s Assistant and tutor.

Prior to founding CTS Agency (then known as CT Social) in 2012 with Carolyn Capern, he designed and programmed a custom kernel and operating system for Android tablet with the mission of developing a custom application which wirelessly connected the tablets to external devices.

CAROLYN CAPERN

Partner | Digital Storyteller | Writer & Strategist

In her role as co-founder and Digital Storyteller at CTS Agency, Carolyn Capern wears many hats (most often a fedora). She leads the content team and manages projects on a day to day basis with her unique passion for great storytelling and effective, concise messaging.

Carolyn has created and implemented digital and traditional marketing strategies for multiple Central Florida nonprofit marketing initiatives, including the Rethink Homelessness campaign for the Central Florida Commission on Homelessness; the Harbor House of Central Florida Purple Purse campaign; the Step Up Against Poverty campaign for United Against Poverty; the “Our Children, Our Choice” campaign for the Children’s Trust of Central Florida; and the “Together” campaign for Orlando United Assistance Center.

Carolyn has authored reports and studies for clients such as the Central Florida Commission on Homelessness and the Ninth Judicial Circuit Court of Florida. She has written articles, editorials, and interviews for publications including:

  • Orlando Business Journal
  • International Association of Business Communicators
  • HostDime
  • Central Florida Top 5, Google Plus Daily, CitySurfing Orlando, and more

Carolyn currently teaches marketing courses at the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College. She is an active community leader and graduate of the Mayor’s City Academy and Leadership Orlando. Carolyn currently serves on the board of directors for The Collective and Central Care Mission, and is a member of the IDignity Communications Committee.

Carolyn and her partner Greg Trujillo are regularly featured speakers about digital marketing, effective messaging, and cause-based advocacy. They have spoken about social media and digital marketing for events and organizations including:

  • Social Fresh Conference
  • Florida BlogCon
  • Orlando Chamber of Commerce
  • United Way of Florida
  • The ABLE Trust
  • Community Foundation of South Lake County
  • T-Mobile, Zebra Coalition, Citrus Club, and more

Carolyn grew up in Nova Scotia before moving to the seacoast region of New Hampshire. As the child of a librarian and an IBM software consultant, she developed an early appreciation for storytelling and technology. Carolyn studied Political Science and History at American University in Washington, DC, where she graduated with honors. She worked as the Digital Marketing Director for Cardinal Marketing prior to founding CTS Agency (then known as CT Social) in 2012 with Greg Trujillo.

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