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Analytics Deep Dive
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 Export to Your Calendar 12/4/2018
When: Tuesday, December 4, 2018
9:15 - 12:15 p.m.
Where: Map this event »
Rollins College, Cornell Social Sciences Building, Room 133
SunTrust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States


Online registration is available until: 12/5/2018
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Smart nonprofits who invest in their marketing expect to see results. But how can those results be measured? How can you provide the numbers that prove success to your leadership team and your board?

 

That's where your analytics come in. Using tools like Google Analytics and Facebook Insights, you can establish metrics for your success at the beginning of a campaign and measure its progress along the way. But what is the difference between reach and engagement? And what does 'bounce rate' mean anyway? Analytics is more than just jargon; it represents real action opportunities.

 

In this immersive hands-on workshop, participants will learn how to use marketing analytics reporting to measure the success of their initiatives and gain valuable insights about their audience. You'll immerse yourself in your organization's marketing data -- and, most importantly, you'll learn how to put that data to work and keep it relevant for your cause.

 

Class attendees will learn:

  1. How to read your marketing analytics and find insights to answer marketing questions
  2. How to interpret your results to ensure future success
  3. Which marketing analytics tools (free or paid) can help your organization measure its results

ATTENDEES WILL NEED:

  • Access to their organization's Google Analytics and Facebook Page (Facebook Business account recommended)
  • Administrative access to their organization's website (for pixel installation)

Cost: $80 members, $160 non-members

Instructors: Carolyn Capern and Greg Trujillo

Carolyn Capern is the co-founder and Digital Storyteller at CT Social, a digital marketing agency offering website development and social marketing services for corporate, government, and nonprofit organizations across the United States.

The daughter of a librarian and an IBM consultant, Carolyn developed an early appreciation for the parallel worlds of storytelling and technology. Since 2013, Carolyn has served as social media strategist for the Rethink Homelessness campaign of the Central Florida Commission on Homelessness, helping to drive the advocacy effort for the fight to end homelessness in across the region.

Carolyn has been published by the Orlando Business Journal, the International Association of Business Communicators, HostDime, Central Florida Top 5, and more. In 2015, Carolyn co-authored Finding Their Way Home: Rethinking Homelessness for Veterans in Central Florida, a report released by triSect and the Central Florida Commission on Homelessness to announce a historic reduction in unhoused Veterans.

Greg and Carolyn have spoken about social media and digital marketing on Hangouts on Air, at the Florida Bloggers and Social Media Conference, and for individual groups including Orlando, Inc.; the Citrus Club Technology Committee; T-Mobile; the Zebra Coalition; the Grant Writers Network; and the Orlando Regional Realtors Association.

Greg Trujillo is the co-founder and Chief Marketing Technologist at CT Social, a digital marketing agency offering website development and social marketing services for corporate, government, and nonprofit organizations across the United States.

Tech-minded from his early years, Greg built his first computer at age 10 and is trained as a Computer Engineer. Since co-founding CT Social, Greg has developed responsive interactive websites for a wide variety of organizations, and serves as social media strategist and analyst for the Rethink Homelessness campaign and other digital marketing campaigns.

Greg served as the Interactive Project Manager at GoConvergence Digital in the summer of 2012. In his role there, Greg oversaw and developed interactive projects for major clients including BJC Hospitals, Cirrus Aircraft, and the USS Intrepid museum in New York City.

Greg and Carolyn have spoken about social media and digital marketing on Hangouts on Air, at the Florida Bloggers and Social Media Conference, and for individual groups including Orlando, Inc.; the Citrus Club Technology Committee; T-Mobile; the Zebra Coalition; the Grant Writers Network; and the Orlando Regional Realtors Association. 

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