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Practical Promotions, Digital Advertising
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10/23/2018
When: Tuesday, October 23, 2018
9:15 - 12:15 p.m.
Where: Rollins College, Cornell Social Sciences Building, Room 133
SunTrust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States


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In our noisy world -- where Facebook allows you to reach less than 1% of your followers for free -- advertising has become an essential part of any smart Facebook marketing budget. Many nonprofits run promotions through the Facebook Ads platform, but often wonder whether they could be getting better results for the dollars they invest.

 

In this hands-on workshop, participants will learn digital advertising techniques and strategies that will improve your results. You will create audiences for advertising and learn how to put your email lists to work on social media. You'll learn how to create a budget and make the most of it by monitoring and evaluating your results. By the end, you'll understand what goes into creating an attention-grabbing ad, and you'll be ready to run a multi-layered advertising campaign that gets results for your organization.

Class attendees will learn:

 

  • How to create audiences and leverage different types of ads in a multi-layered campaign
  • How to structure your advertising budget and monitor your campaign to ensure good results
  • How to design and write an attention-grabbing ad that resonates with your audience

 

ATTENDEES WILL NEED:

  • Access to their organization's Facebook Ads Manager (Facebook Business account recommended)
  • A corporate credit card (if Ads Manager has not been set up)
  • Administrative access to their organization's website (for pixel installation)
  • One or more lists of emails from their organization

Cost: $80 members, $160 non-members

Instructors: Carolyn Capern and Greg Trujillo

Carolyn Capern is the co-founder and Digital Storyteller at CT Social, a digital marketing agency offering website development and social marketing services for corporate, government, and nonprofit organizations across the United States.

The daughter of a librarian and an IBM consultant, Carolyn developed an early appreciation for the parallel worlds of storytelling and technology. Since 2013, Carolyn has served as social media strategist for the Rethink Homelessness campaign of the Central Florida Commission on Homelessness, helping to drive the advocacy effort for the fight to end homelessness in across the region.

Carolyn has been published by the Orlando Business Journal, the International Association of Business Communicators, HostDime, Central Florida Top 5, and more. In 2015, Carolyn co-authored Finding Their Way Home: Rethinking Homelessness for Veterans in Central Florida, a report released by triSect and the Central Florida Commission on Homelessness to announce a historic reduction in unhoused Veterans.

Greg and Carolyn have spoken about social media and digital marketing on Hangouts on Air, at the Florida Bloggers and Social Media Conference, and for individual groups including Orlando, Inc.; the Citrus Club Technology Committee; T-Mobile; the Zebra Coalition; the Grant Writers Network; and the Orlando Regional Realtors Association.

Greg Trujillo is the co-founder and Chief Marketing Technologist at CT Social, a digital marketing agency offering website development and social marketing services for corporate, government, and nonprofit organizations across the United States.

Tech-minded from his early years, Greg built his first computer at age 10 and is trained as a Computer Engineer. Since co-founding CT Social, Greg has developed responsive interactive websites for a wide variety of organizations, and serves as social media strategist and analyst for the Rethink Homelessness campaign and other digital marketing campaigns.

Greg served as the Interactive Project Manager at GoConvergence Digital in the summer of 2012. In his role there, Greg oversaw and developed interactive projects for major clients including BJC Hospitals, Cirrus Aircraft, and the USS Intrepid museum in New York City.

Greg and Carolyn have spoken about social media and digital marketing on Hangouts on Air, at the Florida Bloggers and Social Media Conference, and for individual groups including Orlando, Inc.; the Citrus Club Technology Committee; T-Mobile; the Zebra Coalition; the Grant Writers Network; and the Orlando Regional Realtors Association. 

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