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Special Event Success: Session I of II
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Special Event Success: Session I of II

When: Thursday & Friday, August 23 & 24, 2018
9:15 a.m. - 4:15 p.m.
Where: Rollins College, Bush Executive Center
SunTrust Parking Garage
East Lyman Avenue
Winter Park, Florida  32789
United States

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Special events . . . Are they right for your organization? Special events typically raise a relatively small amount of net proceeds compared to the huge amount of time and energy you dedicate to plan and execute them. Yet, events do have value for nonprofit organizations. 


Events offer an opportunity to: 1) Increase visibility, 2) Engage volunteers, 3) Develop leadership, 4) Open doors for new donors and “friends,” 5) Improve donor relations, and 6) Raise unrestricted operating support. With the amount of time and resources that special events require, you cannot afford for them to fail. Prepare yourself to establish clear goals for the event, implement proven strategies, and evaluate the event’s success.

Planning a special event takes time and skill—ensure you are reaching your full potential with clear timelines, budgets, committee descriptions, revenue enhancers, and more!  Use the tried-and-true tips presented in this 2-day workshop to reach success.

You will learn how to:

  • Assess if a special event is the best method to reach your goals (e.g., fundraising, volunteerism, and marketing)
  • Recognize the major tasks required to implement a special event
  • Execute the event logistics efficiently
  • Decrease costs and maximize revenue
  • Evaluate third party requests to host a special event
  • Evaluate the special event’s success

This is an approved elective for the Certificate in Fundraising & Development. Please note that you must attend both days to receive credit for this workshop series.

Cost: $320 members, $640 non-members

Instructors: Terri Chastain, CFRE, Consultant, and Karen Revels, Senior Manager of Philanthropy, Edyth Bush Institute

Terri Chastain, CFRE, is a fundraising and training consultant for the Edyth Bush Institute for Philanthropy & Nonprofit Leadership at Rollins College, providing workshop instruction, curriculum development, and other consulting services. 

She has over 25 years of experience working for nonprofit organizations, including serving as Senior Campaign Director for Harbor House of Central Florida’s $7.4 million capital campaign and Development Director for the Adult Literacy League and UCP of Central Florida, where she was part of a capital campaign committee team that raised $6 million.  Her experience includes proposal writing; special events; major gifts; training & management of staff, board, and volunteers; corporate support; annual fund; and in-kind support, as well as direct program service in the fields of children’s, family, and disability/special needs services. 

Ms. Chastain has worked in the nonprofit and government sectors since completing her Bachelor’s degree at Berry College in Rome, Georgia. She is a member, and a former board member, of the Association for Fundraising Professionals and a Certified Fund Raising Executive, CFRE.  

Karen Revels is the Senior Manager of Philanthropy at the Edyth Bush Institute overseeing the Annual Philanthropy Conference, symposiums, research projects, and The Donors Forum of Central Florida. In addition, she oversees the Leadership Certificate and executive transition and advanced fundraising programs and is an instructor for many Institute workshops.

Karen has more than 16 years of nonprofit management and fundraising experience in roles as Executive Director with The American Cancer Society and the International Fibrodisplaysia Ossificans Progressiva Association; and as Development Director with The Jewish Community Center and the Institute of Internal Auditors. In addition, she founded the Howard Middle School Foundation, most recently serving as President; served as a foster parent; and regularly volunteers with Lake Eola Charter School, Trinity Lutheran School, and First Presbyterian Orlando.

She was awarded the Women of Distinction Award from the Citrus Council of Girl Scouts, is a graduate of Leadership Orlando Class 69 and Leadership Brevard Class 2005. She received a B.S. in Public Administration from University of Central Florida and will complete her Professional Masters of Science in Management from the University of Central Florida in July 2015.

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