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Creating an Actionable Marketing Plan for Your Nonprofit
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When: Wednesday, June 20, 2018
9:15 a.m. - 4:15 p.m.
Where: Rollins College, Bush Executive Center
SunTrust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States

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In order for your nonprofit to thrive, developing an appropriate marketing strategy is key. This workshop will provide the roadmap for a comprehensive marketing plan for your organization including the steps to implement and measure the success of the plan. Throughout the day, we will discuss how to apply the lessons learned to each participant's organization. 

Key Take-Aways From This Workshop:

  • Align your marketing strategy with your organization's goals 
  • Identify and analyze key target audiences, stakeholders, and competitors
  • Identify potential opportunities and acknowledge potential obstacles 
  • Assess and prioritize marketing and communication channels
  • Identify actions to successfully implement your plan
  • Identify metrics to measure the success of the plan

** If you are able, please bring your organization's strategic plan (not mandatory, highly encouraged)

Cost: $160 members, $320 non-members

Instructor: Mark Freid, President, and Karolyn Stewart, Client Strategist, Think Creative, Inc

Mark Freid is the founder of Happiness Counts ( and owner of Think Creative Inc. (, an award-winning branding and marketing firm based in Orlando, Florida that is driven by a “Culture of Gratitude.” He is also the featured brand expert on the Travel Channel’s number one show, Hotel Impossible.

Mark comes into the office every day with a single goal – to inspire the team to think creatively, work strategically and play nice (or else). He’s also in charge of convincing everyone that even the craziest ideas are worth considering, a skill he uses on team members and clients alike. Of all the things Mark does, the things he loves most are building teams, empowering individuals and helping clients find their souls…and go for their goals.

Besides driving the Think Creative ship, Mark is also one of the Orlando Sentinel's "Central Florida 100," sits on the Healthy Winter Park committee of the Winter Park Health Foundation, serves as Board President of the Holocaust Memorial Resource and Education Center of Florida, writes short stories and runs long races (3 Ironman races, numerous marathons, ultra-distance trail runs and a recent run across the Grand Canyon). He is also a frequent keynote speaker and workshop facilitator, focusing on organizational culture, creating happy workplaces and "Using our Power" to inspire individuals and impact community.

Mark earned a BA from Tulane University, a Certificate of Leadership Practice from Rollins College, and graduated from the Crummer Management Program, the Leadership Mastermind Alliance and the Corporate Athlete Program at the Human Performance Institute. Mark writes, speaks and conducts workshops on leadership, culture, and Why Happiness Matters. He is the father of Jacob (18), Sophie (16) and Joseph (10), and the husband of Stephanie. His favorite saying is, “Yes.” Followed by “Now let’s figure out how.”

A strategic thinker and consummate marketing professional, Karolyn is singularly focused on helping clients achieve success. She has over fifteen years of experience designing and implementing strategic marketing plans for clients in a variety of industries including nonprofit, legal, A/E/C, retail, and senior living. Karolyn earned her bachelor of business administration from Southern Methodist University and her master of business administration from the University of Florida. Karolyn also received her Certificate in Board Orientation: An Introduction to Nonprofit Board Service from the Edyth Bush Institute for Philanthropy & Nonprofit Leadership at Rollins College.

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