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A Spotlight on the Correlation between Corporate Social Responsibility and Employee Engagement

Posted By Administration, Tuesday, March 20, 2018

When we think of corporate social responsibility, we often think about the causes. After all, the community, and the key issues faced by a community, are often the focus of a company’s CSR plan. However just as the community is a major company stakeholder, so are employees. To put some focus on the importance of CSR to HR, here are a few highlights to help you understand the need and the opportunity. But first, some facts. According to the 2016 Cone Communications Employee Engagement Study:

  • 88% of employees feel their job is more fulfilling when they are provided opportunities to make a positive impact on social or environmental issues.
  • 75% say it’s important their company shares its goals, progress and related achievements.
  • 71% want their company to provide opportunities for them to help make a positive impact on the company’s social and environmental commitments.

We expect these number to continue to increase as millennials and future generations transition into leadership roles in their organizations.

Here are a few interesting and relevant articles for companies looking to build a case for CSR, particularly as it relates to employee engagement.

The Best Corporate Advocacy Starts at Home-  Creating an environment that employees want to work in engages employees and is one of the essentials of workplaces nowadays.

  • “Internal policy changes or internal action demonstrate the company’s commitment to their values and to their employees’ loves and must be a piece of any company’s corporate advocacy strategy if they hope to be viewed as authentic.”

Three Ways to Mature your Company’s CSR- Putting employees at the forefront of a company’s CSR initiative leads to employee engagement.

  • “Provide workshops to help employees develop their own mission statements concerning their personal social responsibility goals. Having employees who are passionate about the world will benefit the community and your own company's CSR approach.”

A $600 Billion Employee Engagement Problem Solved: Empathy- There is a correlation between empathy, engagement and productivity.

  • There’s no denying, $600 billion in lost productivity is a big number. The way to fight this is with empathy. According to Shanahan, a culture that fosters empathy in the workplace is one of the best ways to create an engaged workforce that combats the loss of productivity and more.

Why Culture is Key to a Successful Brand- The impact of culture on employee engagement.

  • “Creating a culture of caring is about empowering and engaging your community - whether its employees, customers or the world. It means providing the tools to be successful and an environment where employees feel empowered to take action that helps the company, community or world.”

If your company is interested in starting, expanding or centering its corporate social responsibility program and would like to stay informed of best practices such as these, please sign up to receive news from us. We are here to inspire, guide and support you in integrating CSR into your overall business strategy. Our goal is to reach greater results for your company and the community.

Tags:  corporate social responsibility  curated stories  employee engagement  human resource 

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