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Championing for Corporate Citizenship in Central Florida: Meet Kecia Carroll

Posted By Administration, Tuesday, January 23, 2018


The Crummer Graduate School of Business at Rollins College has six Centers of Excellence, one of which is the Edyth Bush Institute for Philanthropy and Nonprofit Leadership Institute (EBI). Last year, EBI established a corporate citizenship department to inspire, guide and support Central Florida companies in integrating corporate social responsibility (CSR) into their business strategy. At the helm is Kecia Carroll, the manager of corporate citizenship, who works to raise awareness in corporate social responsibility and its significant benefits to companies, the nonprofit sector and the community. Kecia joined EBI after serving as a strategic advisor to companies of all sizes and industries for more than a decade. Much of her career has focused on marketing, branding, and communication; however over time, CSR became an integral part of her work. The strong correlation between CSR and company values, stakeholder engagement, brand position, and market differentiation made this a natural transition.  In 2015, after publishing a research-based best practices whitepaper and seeing an increased demand for strategic counsel in this area, CSR became the focus of her work. 

Shortly after relocating to Central Florida from Denver, Colorado, Crummer and EBI asked her to moderate a CSR leadership panel on the topic of “Community Engagement: How Companies of Any Size Can Make a Difference.” Since that time, interest in CSR has continued to expand in this region, with unfortunate tragedies such as Pulse and Hurricanes Irma and Maria accelerating the need. Consistent with Crummer’s mission to provide innovative, global, and responsible business education, and EBI’s mission to strengthen the impact, effectiveness, and leadership of nonprofit and philanthropic organizations through education and management assistance, the corporate citizenship department was formed. Kecia now leads the corporate citizenship department which serves as a CSR hub companies wishing to implement CSR strategies for maximum benefit to their businesses and the community.

Kecia stated that, “I had thought my path in Orlando would be to join one company to build or lead their CSR plan and programs. Instead, this opportunity allows me to help many companies.” This was a revolutionary point for Kecia as one of her main motivators is the ability to have an impact. Her vision is to help local companies understand the benefits of CSR, and then to actively engaging in the community in a way that maximizes their business and social values. By helping them incorporate CSR principles in a more strategic way, she hopes to help them achieve their goals while having positive social, economic and environmental impacts.

In the next 5 years Kecia hopes “To lose my job because every Central Florida company has an established and highly impactful CSR plan. Or maybe, because one of our Rollins or Crummer graduates have brought the principles of leadership and social responsibility we teach in our curriculum and programs into their organizations.” In the meantime, her department will continue to evolve its consulting and programming efforts to help inspire, guide and support Central Florida companies in integrating CSR principles into their businesses.

Tags:  business  business strategy  central florida  corporate citzenship  corporate social responsibility  crummer graduate school of business  rollins college 

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