How do you
measure the return on investment (ROI) of social media? This question is being asked in both
corporate and nonprofit settings on a routine basis. Initially many organizations seemed satisfied
to be a magnet for "Likes” on Facebook.
The advocates of social media are counting on some of these new friends
to become engaged enough with your organization to attend a special event or
make an annual gift. The skeptics of
social media wonder how valuable it is to have 50, 500 or 5,000 likes when is
time for the organization to make payroll or deliver programs or services to
have been a development officer for three years or thirty years, every
nonprofit organization is counting on you to identify new prospects. Most organizations are looking for new annual
fund, major gift and planned giving prospects who will invest in your
mission. Some organizations recruit new
board members as a way to engage new investors.
What if all
social media is not created equal? What
if you could find new prospects and sort their profiles by a host of
demographics that are unique to their business profile? LinkedIn is not just for new college
graduates or professionals in transition.
LinkedIn can be a valuable tool for development officers looking for new
board members and investors.
When you walk out of the morning session
you will have gained:
- An audit of your profile on
- A customized strategy on how to
find new prospects on LinkedIn
- A methodology to build your
prospect pipeline over time using LinkedIn
Recommended for: Annual Fund Officers, Major Gift Officers,
Planned Giving Officers and Executive Directors.
Tuition $40 Members, $75 Nonmembers
Hale, Director of Gift Planning, UCF Foundation Inc.
has twenty years of experience in fundraising. He currently serves as the
director of gift planning for the University of Central Florida Foundation in
Orlando, Florida. UCF has the second largest student body in the country, with
over 59,000 students. Founded in 1963, the university has 214,000 living
alumni. In his current role Donald works with UCF alumni, parents, and friends
who are funding a gift to the university through their estate plan.
joining the staff at UCF, Donald served as the director of development and
alumni relations for the Roy E. Crummer Graduate School of Business at Rollins
College in Winter Park, Florida He has
also served as the director of development for The Florida Bar Foundation, the
senior director of development and alumni affairs for the Fredric G. Levin
College of Law at the University of Florida and the associate director of
development of development and alumni affairs for the College of Pharmacy in
the Health Science Center at the University of Florida.
Donald is a
member of the Philanthropic Advisors Council of Central Florida Board of
Directors, a member of the Partnership for Philanthropic Planning, and a member
of the Central Florida Estate Planning Council.
Prior to becoming active with planned giving associations, Donald served
on the AFP Central Florida Board of Directors and the Orlando Science Center
service is important to Donald as well.
He is the current president of the Parish Council at St. James Cathedral
and the current president of the School Advisory Board of St. James Cathedral
School both in downtown Orlando. He
volunteers with Boy Scouts of America Troop 200 in College Park, Florida where
he is an assistant scoutmaster and treasurer.
a Master of Arts degree from The Catholic University of America in Washington,