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The Power of LinkedIn for Development Officers
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The Power of LinkedIn for Development Officers


When: Wednesday, October 2, 2013
From 9:00 AM – 11:00 AM
Where: Rollins College, Bush Executive Center Room 318 (Main Campus)
SunTrust Parking Garage
East Lyman Avenue
Winter Park, Florida  32789
United States



How do you measure the return on investment (ROI) of social media? This question is being asked in both corporate and nonprofit settings on a routine basis. Initially many organizations seemed satisfied to be a magnet for "Likes” on Facebook. The advocates of social media are counting on some of these new friends to become engaged enough with your organization to attend a special event or make an annual gift. The skeptics of social media wonder how valuable it is to have 50, 500 or 5,000 likes when is time for the organization to make payroll or deliver programs or services to their constituents.

Whether you have been a development officer for three years or thirty years, every nonprofit organization is counting on you to identify new prospects. Most organizations are looking for new annual fund, major gift and planned giving prospects who will invest in your mission. Some organizations recruit new board members as a way to engage new investors.

What if all social media is not created equal? What if you could find new prospects and sort their profiles by a host of demographics that are unique to their business profile? LinkedIn is not just for new college graduates or professionals in transition. LinkedIn can be a valuable tool for development officers looking for new board members and investors.

When you walk out of the morning session you will have gained:

  • An audit of your profile on LinkedIn
  • A customized strategy on how to find new prospects on LinkedIn
  • A methodology to build your prospect pipeline over time using LinkedIn

Recommended for: Annual Fund Officers, Major Gift Officers, Planned Giving Officers and Executive Directors.

Tuition $40 Members, $75 Nonmembers

Presenter: Donald Hale, Director of Gift Planning, UCF Foundation Inc.

Donald Hale has twenty years of experience in fundraising. He currently serves as the director of gift planning for the University of Central Florida Foundation in Orlando, Florida. UCF has the second largest student body in the country, with over 59,000 students. Founded in 1963, the university has 214,000 living alumni. In his current role Donald works with UCF alumni, parents, and friends who are funding a gift to the university through their estate plan.

Prior to joining the staff at UCF, Donald served as the director of development and alumni relations for the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida He has also served as the director of development for The Florida Bar Foundation, the senior director of development and alumni affairs for the Fredric G. Levin College of Law at the University of Florida and the associate director of development of development and alumni affairs for the College of Pharmacy in the Health Science Center at the University of Florida.

Donald is a member of the Philanthropic Advisors Council of Central Florida Board of Directors, a member of the Partnership for Philanthropic Planning, and a member of the Central Florida Estate Planning Council. Prior to becoming active with planned giving associations, Donald served on the AFP Central Florida Board of Directors and the Orlando Science Center Community Council.

Community service is important to Donald as well. He is the current president of the Parish Council at St. James Cathedral and the current president of the School Advisory Board of St. James Cathedral School both in downtown Orlando. He volunteers with Boy Scouts of America Troop 200 in College Park, Florida where he is an assistant scoutmaster and treasurer.

Donald holds a Master of Arts degree from The Catholic University of America in Washington, D.C.


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