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Social Media as a Tool for Online Fundraising: From “Liking” Your Page to Investing in Your Mission
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Social Media as a Tool for Online Fundraising: From “Liking” Your Page to Investing in Your Mission
Social Media as a Tool for Online Fundraising: From “Liking” Your Page to Investing in Your Mission


When: Tuesday, May 21, 2013
9:00 a.m. to 11:00 a.m.
Where: Rollins College, Bush Executive Center Room 318 (Main Campus)
SunTrust Parking Garage
East Lyman Avenue
Winter Park, Florida  32789
United States

Registration Information
Online registration is closed.

Workshop Full. To add your name to the wait list click here.

Sponsored by Chase

Today’s donor is use to multi-channel, multi-sensory information gathering and sharing. Gone are the days when nonprofits broadcast a one-way message to constituents. Today, the audience is in control, and it’s now a conversation – your nonprofit might be the topic of conversation without being the center of it. To really use Social Media as a platform for online fundraising, you need a carefully planned and executed strategy that you can effectively measure.

What role does Social Media have in online fundraising?

How do you leverage Social Media to raise more money online?

Where do you begin, and how do you measure your efforts?

In this interactive workshop, Jim Bush will help answer these questions and provide you with the framework to implement and improve your social media efforts to raise more money.

Key takeaways gained in this workshop include:

  • Looking at the impact of social media on the donor.
  • Understanding the roles that social media can and should play in online fundraising.
  • Develop a framework to strengthen your organization’s online fundraising using social media.
Social Media should be a critical part of a well-rounded development program. Strategies and best practices will be shared that do not require a full-blown Social Media operation.


Recommend for: Development professionals, executive directors, and marketing staff

Tuition: $40 members, $75 nonmembers

Instructor: Jim Bush, Senior Consultant, Winkler Group, Redefining Fundraising Excellence

Jim Bush has more than twenty years of experience as a successful fundraiser and nonprofit executive. He is recognized for his expertise in planning and managing successful capital campaigns that incorporate annual giving, major gifts, planned giving, and government and foundation grants. Mr. Bush currently leads the capital campaign for The Covenant School in Charlottesville, Virginia and recently led the $3 million campaign for Charleston Collegiate School.

As an Enterprise Business Architect at Blackbaud, Mr. Bush served as a fundraising consultant to the University of Texas and California university systems, Southern Methodist University, and the University of Michigan. At Elon University, Mr. Bush played an integral role in the university’s successful $35 million Campaign for Excellence.

A well-known speaker, Mr. Bush has presented at more than fifty national and international fundraising conferences; he has been named the top speaker at six international conferences. His articles on fundraising have been published in leading nonprofit journals. He has served on the national fundraising faculty for the YMCA and is currently on the board of the Lowcountry Chapter of Association of Fundraising Professionals.

Mr. Bush holds a bachelor’s degree in political science and public administration from Elon University, as well as a certificate in nonprofit management from Duke University.


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