Strengthen your fundraising, brand awareness and name recognition in the community by being media savvy.
Thursday, May 1, 2014
9:00 a.m. to noon
Rollins College, Main Campus, Bush Executive Center (Room 207)
SunTrust Parking Garage
East Lyman Avenue
Winter Park, Florida 32789
Online registration is closed.
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your fundraising, brand awareness, and name recognition in the community by
being media savvy.
strategies first-hand from media personality Nancy Alvarez, and nonprofit
practitioner Andrae Bailey, on how to work effectively with the local media.
Participants will learn the basics of working with print and television media,
the fundamentals of putting together quality news stories, and dealing with a
media crisis. You will also be given tips to increase brand awareness of your
nonprofit with potential donors and the community at large.
you will learn:
importance of working with the media in fundraising.
to communicate your mission through television and print media.
together a newsworthy press release.
relationships with the local media.
through and capitalizing during a media crisis.
$70 Members, $140 Nonmembers
Nancy Alvarez, Anchor,
Andrae Bailey, CFRE, Executive Director, Central Florida Commission on
Bailey, CFRE, is currently the Chief Executive Officer of the Central Florida
Commission on Homelessness; a Central Florida based nonprofit that works with
community leaders to create and implement a cross sector, regional plan to
solve homelessness. Andrae has worked for over 15 years as a nonprofit leader
and fundraiser and has worked with hundreds of the top companies in
philanthropic giving in America. He has served the community through nonprofit
charities and churches and his experiences with poverty at a young age left him
with a passion for those hurting and abandoned by society. Andrae has worked
for, and consulted with, nonprofits throughout the United States. His goal is
to help charitable organizations take practical and strategic approaches to develop
programs that impact their local communities.