Workshop Full. To add your name to the wait list click here.
Sponsored by Chase
Today’s donor is use to multi-channel, multi-sensory
information gathering and sharing. Gone
are the days when nonprofits broadcast a one-way message to constituents. Today, the audience is in control, and it’s
now a conversation – your nonprofit might be the topic of conversation without
being the center of it. To really use
Social Media as a platform for online fundraising, you need a carefully planned
and executed strategy that you can effectively measure.
What role does Social Media have in online fundraising?
How do you leverage Social Media to raise more money
Where do you begin, and how do you measure your efforts?
In this interactive workshop, Jim Bush will help answer
these questions and provide you with the framework to implement and improve
your social media efforts to raise more money.
Key takeaways gained in
this workshop include:
Media should be a critical part of a well-rounded development program.
Strategies and best practices will be shared that do not require a full-blown
Social Media operation.
- Looking at the impact of social media on the
- Understanding the roles that social media can
and should play in online fundraising.
- Develop a framework to strengthen your
organization’s online fundraising using social media.
Recommend for: Development professionals,
executive directors, and marketing staff
Tuition: $40 members, $75 nonmembers
Instructor: Jim Bush,
Senior Consultant, Winkler
Group, Redefining Fundraising
Jim Bush has more
than twenty years of experience as a successful fundraiser and nonprofit
executive. He is recognized for his
expertise in planning and managing successful capital campaigns that
incorporate annual giving, major gifts, planned giving, and government and
foundation grants. Mr. Bush currently
leads the capital campaign for The Covenant School in Charlottesville, Virginia
and recently led the $3 million campaign for Charleston Collegiate School.
As an Enterprise
Business Architect at Blackbaud, Mr. Bush served as a fundraising consultant to
the University of Texas and California university systems, Southern Methodist
University, and the University of Michigan.
At Elon University, Mr. Bush played an integral role in the university’s
successful $35 million Campaign for
A well-known speaker,
Mr. Bush has presented at more than fifty national and international
fundraising conferences; he has been named the top speaker at six international
conferences. His articles on fundraising
have been published in leading nonprofit journals. He has served on the
national fundraising faculty for the YMCA and is currently on the board of the
Lowcountry Chapter of Association of Fundraising Professionals.
Mr. Bush holds a
bachelor’s degree in political science and public administration from Elon
University, as well as a certificate in nonprofit management from Duke