Mainstream and social media frequently drive an issue from problem into full-blown crisis. Now, more than ever, it is necessary to have the ability to identify a potential issue and execute a complete rapid response to mitigate and navigate a crisis as it progresses and increases the chance for irreparable harm. A well-constructed crisis media response plan can help teams guide, manage and support your position in social and traditional media outlets as well as directly with your stakeholders and audiences.

Traditionally, non-profits are focused on their mission and lack the awareness and resources to be at the ready when a potentially damaging issue erupts. Just being familiar with basic response strategies, tactics and communication skills can empower even the smallest of non-profit agencies with the confidence and critical thinking.

In this interactive workshop, crisis communication and reputation management expert Sara Brady will share how to prepare for and strategically respond to negative issues through traditional and social media platforms and other appropriate channels.

This workshop will examine:

• The definition of a crisis 
• How to differentiate a negative issue from a legitimate and potentially harmful crisis
• The essential elements of a crisis media management plan 
• Traditional versus social media in a crisis situation
  •  Fans
  • Trolls
  • When should you respond, if at all
• Steps to help inoculate your environment from negative issues
• Real-life examples and case-studies of crisis incidents 

Cost:  $80 Members, $160 non-members

Instructor: Sara Brady, Sara Brady Public Relations

Sara Brady is President and CEO of Sara Brady Public Relations and specializes in crisis and reputation management. She is a former newspaper reporter with more than 20 years’ experience in communications from writing, public relations and community relations. Before starting her firm in 2010, she served for five years as Vice President of Public Affairs at Bright House Networks.  In 2016, she had the distinct circumstance of simultaneously working on the Christina Grimmie Shooting at the Plaza Live Theater, the attack at Pulse Nightclub and the tragic loss of a child at Walt Disney World.

Brady was named PR Professional of the year in 2012 by the Florida Public Relations Association (FPRA.) She is a two-time recipient of the Cable industry’s prestigious Beacon Award and the FPRA Golden Image Award.  

She is a frequent public speaker and often serves as a resource to major news media outlets including the New York Times and CNN.