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Auction Tool Kit
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When: Thursday, March 1, 2018
9:15 a.m. - 12:15 p.m.
Where: Rollins College, Bush Executive Center
SunTrust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States

Online registration is closed.
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This workshop will offer you a one-of-a-kind auction toolkit with a comprehensive and detailed analysis of how to create a successful auction and guest experience while incorporating fundraising strategies that promise to fuel donor passion and raise money for your cause. We’ve pulled together a collection of our best auction resources including samples, best practices, the math behind selecting your items as well as the pros and cons of paper and electronic software -- just to name a few.  This workshop will leave you with working knowledge and materials that will support you and your organization in planning, coordinating and executing the most successful auctions possible.

Learning Objectives:
As a result of this workshop, you will:

  • Understand how to maximize revenue from your auction and how to determine items and packages needed to meet revenue goals.
  • Emerge with a comprehensive understanding of the item selection and procurement process and how to package for effective revenue generation.
  • Learn about the best practices for paper and electronic bidding alternatives.
  • Increase your understanding of how to work with and motivate your team, Board, committees and volunteers to meet auction goals. 

 Cost: $80 member, $160 non-members

Instructor: Martha Mannarino

Martha Mannarino is the owner of Bridge It, a company dedicated to bridging the gaps that exist in non-profit organizations and is a trusted partner with special expertise in the areas of  fundraising, special events, marketing and talent development.  Martha has more than 20 years of demonstrated success and has held senior management positions at Easter Seals Florida, UCP of Central Florida and Shepherd’s Hope.  She has managed major special events including high-end galas, celebrity golf tournaments, fundraising breakfasts, luncheons and more, many featuring successful auctions generating thousands of dollars toward organizational revenue goals. In addition, Martha offers a unique perspective as she has a proven track record in marketing and business development having spent half her career as the Marketing Director of shopping centers including Seminole Towne Center and The Florida Mall as well as Special Events and Director of Tourism at The Gardens Mall.   In addition, she currently serves on the Board of Directors and as Program Chairperson for Women’s Executive Council.  She received her B.A. in Communications from Florida Atlantic University.

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