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Corporate Social Responsibility 101 for Nonprofits

Posted By Administration, Tuesday, February 27, 2018


If you’re like many nonprofits, you’ve heard the term Corporate Social Responsibility, or CSR, and you want to know more about how it might benefit your organization. Just as nonprofits have studied and applied the principles behind successful corporate philanthropy and donor relation, so too must they understand best practices related to CSR.

Corporate Social Responsibility, or CSR, is a business approach that contributes to positive business outcomes by delivering economic, environmental and social benefits for all stakeholders. The concept of CSR is not new; however, it is evolving into something any company of any size can adopt, and nonprofits stand to benefit if they too understand and embrace the concept. Prior to approaching CSR in a more strategic way, businesses implemented CSR concepts in a more basic way, supporting a wide variety of causes, all of which were important to the organization. Contributions tended to be ad hoc rather than long-term, and impact was difficult to quantify. As companies become more proactive in their approach to CSR, so must nonprofits.

Research shows that nearly 55% of the workforce would choose to work for a socially responsible company, even if the salary was less. Millennials in particular, which make up the largest segment of the American workforce, are seeking out and staying with companies that are proactive and collaborative in their community giving. Companies are mindful of doing good, but they are simultaneously considering doing good for their bottom-line. They are considering a more systematic approach to CSR, one that ensures sustainable community impact.  Well run CSR programs are known to act as catalysts that spark donations, volunteerism and advocacy, all concepts that can have measurable impact on their nonprofit partners.

As corporate citizenship continues to increase in importance for businesses and their employees, a more proactive and strategic approach is required. That is precisely the focus of The Edyth Bush Institute’s corporate citizenship department: inspire, guide and support companies in integrating CSR into their overall business strategy for maximum benefit to their companies and communities. Nonprofits interested in learning more about this topic should join the upcoming Corporate Social Responsibility: Opening New Opportunities for Nonprofits workshop on March 8. This workshop will explore ways nonprofits can be proactive in enabling CSR programs and in doing so, capitalize on the opportunities increased focus on CSR brings to the community.

Tags:  corporate citizenship  impact  nonprofit  opportunities  social responsibility  strategy 

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